For its 50th edition of the Horecava hospitality fair Bacardi asked for design proposals for their fair stand. Their main aim was to be clearly recognized as market leader. In collaboration with HUB emma realised a giant tornado. It was made from 1720 uncoated beach balls that were top lit in different colours. This stand is seen from far, even when crowded. At the base of the tornado several bar elements were designed to present new products and serve that perfect drink.

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Commission: fair stand

Client: Bacardi

Design: 2005

Status: realised 2005

Team Emma: Marten de jong in collaboration with HUB: & gevonden

Photography: Popsoda

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